It’s a pensive piece straight through, preaching to the undergrads who could barely afford college or the cheaters trying to fight temptations but most importantly, the individual trying to save him from himself. There are no filler tracks trying too hard to be radio singles or records made for the club the curse of the sophomore slump eludes him. Cole’s rite of passage into being rap’s potentially lethal contender. Yet there’s no doubt that Born Sinner is unequivocally Cole.īorn Sinner serves as J. He goes on-record about cheating on his girl with the “bad bitches” of the industry on “Runaway” and being envious about trust fund babies on “Rich N*ggaz.” Interpolated with gospel choir cameos and playful skits (he even finds his own ad-lib!), the album seems to tear a page from good kid, m.A.A.d city by Kendrick Lamar (who provides a rap-talk hook on “Forbidden Fruit,” which samples Ronnie Foster’s “Mystic Brew”). Cole, the first artist signed to Jay-Zs Roc Nation label, was among the most commercially successful rap artists of the early 2010s. Cole to put out his recent album The Off-Season which helped his process to make music that lead to his most recent sing The Jackie Featuring J.Cole & Lil TJay.
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With a cohesive theme and a newfound sense of maturity, Cole lets go of his demons on wax like a serial robber in a precinct. New Interview Milk with The Bootleg Kev Podcast out now They touch on his process on working with J. Lyrically, Born Sinner is not the verbal jungle gym that 2011’s Sideline Story was. Whether infusing the bounce into interludes like “Ain’t That Some Shit” and “Chaining Day” or teetering into the R&B bedroom with the soft-core “Power Trip” and “LAnd of the Snakes,” the beatsmanship of Cole has never sounded more consistent and carefully orchestrated. He’s unapologetic about it-“Sometimes I brag like Hov,” he announces-yet as a producer, his progress is more reminiscent of a pre- Dropout ‘Ye, whose balls-grabbing ego allowed him to paint his own sonic masterpieces. From out the gate, he opens with the not-so-humble-bragging “Villuminati,” mirroring himself after his Roc Nation boss as he’ll do several times throughout the LP (“Allow me to re-introduce myself/My name is Cole”). More often, though, Cole sizes himself up to his lanky mentor. He details how his calculated attempts at a made-for-radio record resulted in a disapproving finger wag from the Illmatic MC. The song itself, whose title was initially rumored to be “ I Disappointed Nas,” culminates Cole’s journey from insecure rap rookie to overachieving rap star, highly sensitive to his idols’ opinions.
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He’ll go on with his long-winded narrative, laced with more spot-on Shawn Carter impersonations, not only to set up his sophomore effort Born Sinner, but more particularly the track that has generated the most buzz based on its provocative title.Ībout an hour later, you’ll arrive at track 15 of the 16-track offering, “ Let Nas Down,” witnessing vivid imagery of heaven’s gates, doves and sunshine on a movie screen projection after assimilating to dark montages of Cole’s face, red smoke and evil-looking cherubim, the appropriate visual aids for what is predominantly a dark, dark project.